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Evolution, Solution, Revolution

Greenolution is the one event you wouldn’t want to miss! Mark December 3 in your calendar.

Ecolabelling Sweden, with the Nordic Swan Ecolabel (Svanen), brings 30 years of experience in sustainability into action. Our latest initiative is Greenolution, a one-day event about accelerating green growth. Greenolution will provide you with insights, solutions and concrete tools. But maybe more importantly, it allows you to share your perspective, interact and connect with others. Green growth is not achieved alone, a collective evolution is needed - and possible.

We have gathered some of the smartest people in the field. They will share their knowledge and together we will focus on four strategic themes, which are fundamental for every modern organisation that wants to future-proof its business and join the green revolution.

• How can we create norms around green behaviours?
• How do we meet the new consumer demands in all business sectors?
• How can we collaborate to accelerate the transition?
• How can we build meaningful relations to all our stakeholders?

Be part of the greenolution and make your business grow green!


Greenolution is hosted by Ecolabelling Sweden

Ecolabelling Sweden has for the last 30 years managed the Nordic Swan Ecolabel (Svanen). We are the official Ecolabel of the Nordic region. Our mission is to make it easy to make the environmentally best choice. We connect consumers, professional buyers and manufactures. Our vision is to make the Nordics a forerunner for sustainable lifestyle.

97% of all people in Sweden recognize our label which makes us one strongest sustainability brands on the market. Today we have more than 2,000 licenses in 60 industries. We have sister organisations in all Nordic countries, and together we have certified more than 25,000 products and services. Our experience tells us that sustainability is not achieved alone, we must collaborate. That is the reason why we organise Greenolution.


It all started with The Report

The Nordic Swan Ecolabel supports sustainable consumerism and companies in becoming more sustainable. To be successful we need to know what is actually influencing and changing consumer behaviours. Therefore, we set out to find information that could answer our questions. Through a quantitative study in the Nordics and interviews with thought leaders representing different areas and backgrounds we made The Report in 2018.

The success of the first report made us widen our perspective to organisations and their sustainable future. We are in the middle of a paradigm shift were a wide range of stakeholders, from consumers to investors and employees, demand sustainability from public and private companies. With our expertise we help companies to help their stakeholders to choose a more sustainable lifestyle. Here is The Report 2019.

Check out the reports before Greenolution, where you will get inspired and create solutions for your organisation.



Inspiration, Solution, Creation

Greenolution will focus on four strategic themes from The Report (Eco-llectivism, The Necessary Add On, Streamlining Sustainability and Values for the Money). The themes will be incorporated in three different programme items during the day; Inspiration, Solution and Creation.


Morning 8am-1pm

Inspiration (Keynote speakers)
• Eco-llectivism
Solution 1 (Panel talks)
• Eco-llectivism & The necessary add on
Creation 1 (Workshops)
• Eco-llectivism & the necessary add on

Afternoon 1pm-7pm

Solution 2
• Streamlining sustainability & Values for the money
Creation 2
• Streamlining sustainability & Values for the money
Inspiration 2
• The necessary add on
Celebration (Dinner)

*preliminary schedule


Leading change by setting a positive example

Eco-llectivism is about how to face the challenges of becoming a sustainable business by transforming our mindset, both within the organisation and with our customers.

• How do we go from idea to reality and how do we engage our employees?
• How do we reach tipping points to make the public change their behaviour and create a norm?

By showing real examples on how we can change social norms, behaviours, habits and make individual choices, Eco-llectivism will help us to reach a sustainable lifestyle, and learn how to transform our own mindset into finding new products, services and future investments.

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Change where it matters

The necessary add on is about new consumer demands and how sustainable products and services become the solution in all business sectors.

• What role does sustainability play in creating new products and services, in public procurement and in future investments?
• How can a sustainable perspective accelerate business development?

By making necessary changes, from the product assortment to public procurement, the consumer can in the end have it all: high-quality, sustainable, healthy, fantastic products. The necessary add on teaches us about the power of putting our effort in the right place to achieve efficient sustainable businesses.

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Platforms for change

Streamlining sustainability is about finding new platforms. Platforms that will help us find the strength and great value in our own teams and show us how partnerships create endless possibilities to move forward.

• What is your dream team?
• How can partnerships contribute to more effective solutions towards a sustainable future?
• How can we build organisations that are collaborative to achieve what is required?

For us to succeed in creating a truly sustainable society, we need to collaborate. The theme streamlining sustainability will give us the tools for how to accelerate business and sustainability through partnerships.

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Values for the money is about finding the values in our own organisation. It’s no longer about what we are doing or how we are doing it, it is about the ‘why’!

• What is your ’why’?
• How do we attract employees and consumers in the future? And how do we keep them?
• How do we turn your sustainability business into a capital of trust?

We will explore why sustainability is the key to attract and retain talent and how to build strong employer brands. Values for the money will give us ideas about attracting and retaining employees while developing successful businesses.



Greeolution does not finish when the last person leaves the stage. It only opens the finale – the celebration! The Nordic Swan Ecolabel is turning 30 and we invite you to celebrate with us!

• Münchenbryggeriet will serve food from their sustainable cuisine with exclusive dishes created just for the Greenolution event.
• Toast with new business partners and enjoy locally brewed beer.
• Enjoy to the music from our prominent performers.

More details to come...



Keynote speakers

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Per Espen Stoknes

Psychologist, economist, serial-entrepreneur and politician

“The biggest barrier to stopping climate change is between our ears. It's about six inches thick, it's our brain.”

Per Espen Stoknes is a psychologist with a PhD in economics, co-founder of clean-energy company GasPlas, member of the Norwegian Parliament and co-chair at the Center for Green Growth at BI Norwegian Business School. He is a renowned thought leader for a new psychology behind climate change, always advocating for finding positive stories to talk about climate crisis to avoid fatigue.


Amelia Tan

EMEA Head of Platform Strategy and Innovation for the BlackRock Sustainable Investing Team

BlackRock is the world's largest asset manager guiding individuals, financial professionals and institutions in building better financial futures. Amelia Tan leads sustainable investment product and client strategy for EMEA. The Sustainable Investing team is focused on identifying drivers of long-term return associated with environmental, social and governance issues, integrating them throughout Blackrock's investment processes, and creating solutions for our clients to achieve sustainable investment return.

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Eva Karlsson

CEO, Houidini

Houdini has a vision to create smart, multifunctional and durable clothing - both in style and quality. Having a 360-degree vision on sustainability, most of the products are made out of recycled and recyclable polyester. Some base layers can even be composted and to reduce consumption, customers can even rent clothes in the store. This entrepreneurial thinking has resulted in several awards. In 2018, Eva received the NMC Award for sustainable leadership and Houdini won NK-galan Innovation Award. The year before, Eva received Pontus Schultz award for a humane economy.

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Vincent Stanley

Director of Philosophy & Chief of Storytelling, Patagonia

Patagonia grew out of a climbing equipment startup, run by self-declared rebels, into a top outdoor gear and clothing brand, advocationg for the environment. Today, Patagonia is doing better than ever with current annual sales of over $500 million.

Vincent is the director of philosophy and chief storyteller at Patagonia and has unique insights into the importance of values and building proactive relationships with employees, customers as well as the community. Having worked at Patagonia from the beginning, nearly 45 years, Vincent has been a strong influence in creating Patagonia’s story.

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Bodil Eriksson

CEO, Volvo Car Mobility

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Jörgen Skjødt & Anne-Sophie Skjødt Vilumsen

Founders, ZENZ Organics

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Monica Lingegård

CEO, Samhall



Münchenbryggeriet (The Brewery)
Adress: Torkel knutssonsgatan 2


A sustainable meeting place in the heart of Stockholm

Münchenbryggeriet is a classic institution and an essential element to Stockholm’s cityscape. It is also a beloved landmark of an industrial era long gone. Beer was manufactured here for over 100 years, today the Brewery have started a new era of craft brewing, producing both modern and traditional styles of organic beer. In 23 unique venues, a total of 9000 square meters, people from all over the world get together to confer, celebrate and build relationships and brands.

Münchenbryggeriet has engaged in environmental issues for many years. Among other things, that means that they are certified by the Nordic Swan Ecolabel in the conference and restaurant category. Aiming for a sustainable community and with goals to be Sweden’s most sustainable meeting place. During this event you will get inspired by both engaging speakers but also by the sustainable set up that is Münchenbryggeriet.


By train

Arriving at Stockholm Central Station, take the red subway line towards Norsborg, Telefonplan or Fruängen. Get off at Mariatorget. Take the Torkel Knutssonsgatan and Polishuset exit. As you exit the subway station, take a right down Torkel Knutssonsgatan and follow this street about 400 meters to the Brewery which is situated on Torkel Knutssonsgatan number 2 on your left hand side.

By metro

Take the red subway line to Mariatorget. Exit at the Torkel Knutssonsgatan and Polishuset exit. As you exit the subway station, take a right down Torkel Knutssonsgatan and follow this street about 400 meters to the Brewery which is situated on Torkel Knutssonsgatan number 2 on your left hand side.

By bus

Take a bus to the stop at Hornsgatan/Rosenlundsgatan. Walk past the parking lot. At the next intersection, take a left onto Torkel Knutssonsgatan. Walk approximately 300 meters to the Brewery which is situated at Torkel Knutssonsgatan number 2.



We recommend hotels that are certified with Nordic Swan Ecolabel:
• Victory Hotel Lilla Nygatan 5, Gamla stan (Old town)
• Scandic Hotel Sjöfartshotellet Katarinavägen 26
• Scandic Hotel Gamla stan Lilla Nygatan 25
• Scandic Hotel Malmen Götgatan 49-51



Greenolution is the event for new ways of thinking on how to gain green growth. Join us December 3 and find:

• Knowledge about customer behaviour and how to provide for future demands.
• Practical tools on how to be part of a sustainable future and at the same time gain green growth.
• New contacts that will be the starting point for your next business partnership.

Join the Greenolution and make your business grow green!

Early bird tickets are available until July 7.

Group ticket

For purchasing 5 tickets or more you are able to buy tickets by invoice. Please conclude your information here.


For purchasing 4 tickets or less please conclude your information below.

*VAT is not included in the ticket price. Registration for the event is binding but the ticket can be transferred to another person.